Real Estate Your Way

Goal: Take the critical first step toward building a real estate process that consistently produces—one that aligns with your unique strengths, values, preferences, comfort zone, and lifestyle.

Why Most Realtors® Don’t Follow Through

Have you ever found yourself struggling to follow through, even though you know that’s the very thing your income depends on? Most Realtors® struggle with this because they’re forcing themselves into a process that doesn’t fit who they are. They try to duplicate what others are doing or follow advice that doesn’t align with their strengths, values, or lifestyle. 

This creates a constant battle with discomfort and resistance, making it feel like every action requires extra effort. When any part of your real estate process feels forced, consistency becomes nearly impossible, and you end up frustrated or stuck.

Talk About This!

When have you struggled to follow through with things you knew you needed to do? What got in the way? Instead of blaming yourself, really drill down and consider what caused your resistance to taking action.

Empowering You Transforms Performance

Duplication doesn’t just lead to discomfort or resistance—it also affects performance. When you try to follow someone else’s system, you’re working against your own strengths and preferences. This creates limitations that slow you down and keep you from reaching your full potential. In this market, sticking to what works for someone else can leave you stuck in the middle of the pack.

But you are more than just average. When you build a process that fits your unique strengths, values, and lifestyle, everything flows. You tap into your natural  abilities and operate with purpose and energy, making it easier to stay consistent and achieve exceptional results. Doing real estate your way is what turns your natural potential into extraordinary performance and gives you the competitive advantage you need to thrive.

Easier Than You Think

Let’s set a framework for doing real estate your way. We’ll do this by leveraging key aspects of your most desirable ways of operating. In the next activity, you’ll identify one of your greatest strengths, one of your strongest values, one of your key preferences, one aspect of your comfort zone, and one staple of your most desired lifestyle. Then you’ll apply these empowered aspects of you to one strategy for getting listings or buyers, In other words, you’ll be creating one small process that uniquely aligns with who you are and sets the foundation for consistent success. 

Your Real Estate Blueprint – Finding Your Edge

DIRECTIONS: Complete this 3-part exercise to custom fit one prospecting strategy to you

Part 1: Identify key aspects of your most powerful self.

Part 2, choose one prospecting strategy from the list below that you’re already familiar with.

Part 3, reflect on your answers from Part 1 and apply them to the strategy you selected. Use this to describe what doing real estate your way looks like when you execute that strategy. 

Part 1

  1. Write down one of your greatest strengths in life. (Does not have to do with real estate)
  2. Write down one of your strongest values. (One thing you are really committed to in life)
  3. Write down one important staple of your desired lifestyle. (Something you like to do or experience)
  4. Write down one of the things you are most comfortable doing. (When you are working)
  5. Write down one of the things you most prefer to do in any aspect of your real estate business.

Part 2

Choose one of the following prospecting strategies. (You may do this individually, or choose one strategy the entire Lab Circle will work on.)

Direct Outreach

Good ol’ fashioned cold calling, door-knocking, and other forms of direct contact.

Networking

Building strategic relationships with centers of influence that can provide connections and referrals.

Sphere of Influence

Leveraging relationships with past clients and people in your personal and professional circles

Community Presence

Making yourself, and your brand, known as a desirable option for members of the community

Online Marketing

Using SEO, online listings, social media, targeted ads, and other online tools for outreach and lead gen

Farming/Direct Marketing

Targeted campaigns and direct outreach to specific, desirable home owners, neighborhoods, or areas

Digital Analytics/Other Tools

Utilizing cutting-edge tools for analyzing and finding quality leads for direct outreach or marketing

Open Houses/Showings

Organizing and executing open houses that generate l leads, attract buyers and sellers, and build your brand

Part 3

What Real Estate My Way Looks Like:

    Talk About This!

    Talk this process through with the members of your Lab Circle. Discuss how your strengths, values, lifestyle, comfort zone, and preferences shape the prospecting strategy you chose. Listen to others’ ideas and look for inspiration and insights to refine your own process.

    Turning Process Into Habit

    A process is just something on a piece of paper until you have active ownership of it. That means you are executing your process consistently, often without even thinking about it. In other words, it becomes a habit.

    To turn your enhanced process into habit, the #1 key is repetition. The more you engage with it—bringing energy, focus, and consistency—the more natural it will become. Start with one piece of your process. Once it becomes second nature, move to the next piece. Before long, you’ll have a finely tuned, high-output machine of a business that operates effortlessly, all because you built it your way. 

    Let’s Get Down To Brass Tacks

    You’ve now had the chance to reflect on applying an empowered approach to just one aspect of prospecting. And you’ve probably already figured out some of the benefits. For example…

    When you do real estate your way, you’ll always know what to do and why you are doing it. When you do real estate your way, you’ll have more confidence and you’ll be 100% comfortable with the things you are doing. That leads to more follow-through, and more consistent results. Finally, when you do real estate your way, you reignite your passions. That energy attracts buyers and sellers in every conversation.

    Talk About This!

    Your goal for the week is to turn the process you generated today into habit. That means you will have to engage it repeatedly this week. Discuss as a team how you will make sure every member of the Lab Circle gets the support and accountability they need to make that happen. This is the first step in operating as a true Real Estate Lab. Success with this goal is the only accepted outcome. There is no other option.

    Activators

    Activator 1:  Each morning, take five minutes to reflect on one of your strengths, values, preferences, elements of your comfort zone, or aspects of your desired lifestyle. Ask yourself, How can I align my work with this today? Write down one action step and commit to it.

    Activator 2:  Set an alarm on your phone for 5 separate moments each day. When it rings, intentionally align the next action you take or word you speak with a strength, value, or preference, making it fit in your comfort zone or the lifestyle you want to live.

    Activator 3:  Work on turning the empowered process you defined earlier into a habit. Engage it consistently throughout the week, with energy and focus.

    Activator 4:  At the end of each day, reflect on the actions you took for your real estate business that day. Ask yourself, What felt natural and aligned? What could I tweak to make the things I do more aligned with what works for me? How can I turn it into “Real Estate MY Way”?

    Activator 5:  Take some time this week to begin redesigning the other aspects of your real estate process. We will continue this process together in the coming weeks, but take some time to play around with different parts of your real estate process. See if you can make them “fit you” better.

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